Thursday, November 9, 2023

Dopamine and buying things

Most people get a dopamine hit when they buy something. It feels comforting to acquire something. 


I think we also get a dopamine hit when we think about something to buy. Usually my thought process goes like this: 

Think of something I am missing eg I am feeling tired and a coffee would help me feel better, or my ears are cold and I think I should buy ear muffs, or my breath is stinky and I think I should get some mints. 

Each time I think of the solution I get a little dopamine hit. But each of these things costs a lot of money and are more likely behaviourally-trained. 

But there are better, less convenience based ways of solving that problem that don’t involve the transfer of funds from me to other people to pay for the convenience. 

I have a hat at home. 

I can buy mints in bulk / I have lozenges at home. 

I can make a coffee at home or bring one with me. 

Same as financial independence. I think of the problem (financial pressure or work pressure), then I think of the solution (having a ton of money), then I feel better. 

But it doesn’t solve the convenience problem - I “pay” in lost productivity when I think about things along these lines. 

Being in control of your life involves recognising these circuits and stopping them when they are not useful, like when you are trying to save money, or when you need to be more productive and not distracted by social media. 

No comments:

Post a Comment